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Select Historical Metrics from the top menu. Click the Keywords explorer option in the top menu. Have you ever set up a Google Ads campaign, only to notice how expensive some of the keywords are? For the Most Expensive Keywords Infographic, we compiled data from our own large keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period. That means you need a way to find keyword cost estimates before committing to a campaign. You know who makes a lot of money? Its very expensive to advertise legal services in the US. Blog Recent Articles 19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business) 7 Serious Risks You Face Using AI for Marketing Termites $38.88 As you can seeWincher.comhas been found in the top 10 positions for the search querygoogle ranking dropped, but the search volume is low, and the CPC is zero. Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. Gartner is a public listed company with over 15000 employees. The highest cost-per-click for software keywords is $35.29. But despite those challenges, for-profit and online schools remain immensely competitive for advertising on Google. The 100 Most Expensive Keywords on Google. Online business degree programs was the most expensive in this category at $110 per click. Mortgage . Note: By doing this, you'll see a temporary $50 authorization which Google uses to verify your payment information. Typos Three of the top 25 target people who can't spell 'roulette'. So how can you make use of this in your day to day SEO activities? The water damage industry also has profit margins around 75% and can charge fees of $2,500 per basic repair so paying $50 per click may be more easily absorbed by their bottom lines. These two factors will help Google determine your ad rank. Over 2000, which could be quite a bit of work to go through. There are nearly 700 for-profit schools in total with an additional 3,300 public and non-profit schools across the US. The most expensive keywords in Google Ads. Well, the simple answer is: its all to do with demand. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group: KEYWORD CPC AC REPAIR CORAL SPRINGS FL$320.00emergency flood repair$265.00flood restoration san diego$210.00air conditioning repair weatherford tx$210.00best ac repair phoenix$185.00air conditioning repair boca raton$150.00water damage restoration portland oregon$145.00water damage restoration los angeles$145.00air conditioning repair phoenix$140.00air conditioning repair mesa az$135.00air conditioning repair simi valley$125.00air conditioning repair plano tx$120.00water damage restoration mesa az$120.00water damage restoration dallas$120.00water damage restoration vancouver wa$115.00. 4) Optimize for mobile: marketers continue to forget to optimize for smaller devices. The CPC represents the average cost per click (USD) historically paid for the keyword. As you can see the keyword holding the first position as the most expensive keyword in the US for 2019 and 2020 is a very specific one: Gartner contact center as a service. Click the Keywords explorer option in the top menu. 20. 16. Whats curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click. LocaliQ is a growth marketing platform built to help businesses find, convert, and keep more customers. Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. Weird Niches. With this confidence, advertisers are often willing to pay even more for highly targeted keywords that have this level of data clarity. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group: For this industry, we decided to pull keywords relating to "auto repair," "auto body," and "dent removal," taking care to remove any insurance or car accident litigation keywords. It's common for lawyer-related keywords to cost upwards of $100 per click, with the highest-priced keywords costing $134.54. The 25 Most Expensive AdWords Keywords (And Why They're So $$$) But a quick Google search tells me these procedures can cost up to $15,000 and most insurance plans dont cover it. Once complete, click Explore Your Campaign. Results were lightly edited for typos and minor anomalies. Keywords such as these are heavily location-based, while having strong regional competition. Some highly competitive businesses have to pay an average of $50 or more per click! (More on this later.). The chart below shows how a bulk of the keywords in this category are clustered in the most expensive area and location-based keywords made up the priciest search terms. Keyword Pricing: How Much Does a Keyword Cost? What most keyword research tools dont show you is a rough estimate of how much traffic you already might be receiving from this keyword. While its difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, weve broken down the most expensive keywords for some of the most common industries: The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition theyre up against and the higher ticket service cost. The key to landing page optimization is trying out different types of offers, testing them, and seeing how people respond. The Most Expensive Keywords for 2022 | PPC Hero Amazon.com: CYBERPOWERPC Gamer Xtreme VR Gaming PC, Intel Core i5 But lets not keep you waiting any longer. This query has a fairly small, but still ok, search volume and a CPC of almost 30 US dollars. Ensure Google is selected at the top of the field. Lawyer - $54.86 5. CPC is represented in the third box in the top row. KEYWORDS SELL HOUSE FAST AUSTIN$95.00sell my house fast phoenix$70.00sell my house fast austin$65.00sell my house fast san diego$65.00selling a house as is by owner$60.00teacher home buying programs texas$60.00sell my house fast orlando$60.00quickly sell house$55.00we buy houses fast for cash$55.00will my house sell$55.00sell house cash$55.00buy house cash or mortgage$50.00sell house fast for cash$50.00buy my home for cash$50.00worst month to sell a house$60.00. The Most Expensive Google Keywords to Increase Adsense Earnings Here are the top 25 most expensive keywords in Google AdWords, according to 2017 data: 1. Business Services $58.64 The most expensive keywords in real estate include: The geographic specificity of real estate advertising makes keyword selection extremely important, as businesses want to make sure that they are attracting clicks from customers interested in buying in the cities they are being listed. Categories were selected based on the top 5,000 keywords with the highest CPC, with a minimum of 300 searches per month on Google search in the US only, and then grouped together based on related keywords. There are a number of keyword research tools that you can use to estimate CPC for the keywords you want to target in your campaign. Unfortunately, it does not offer any free keyword searches without signing up for an account. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c5cea574-dc9b-436a-8cc5-0d208bf2cbd9', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Follow the steps below to find the keyword costs for your most relevant keywords. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. For this category, we didnt want to include SAAS since that would not be a keyword a consumer would use to find the software of their choice. The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. But you can also assume the cost to advertise on other PPC advertising networks will be similar. The answer is primarily down to the data source and how often it gets updated. But the fact is, the system isnt necessarily broken for advertisers in these niches. Or take the lawyer category, with examples like malpractice lawyer and lemon law layer coming in at over $50 per click on average! 5. While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries: Legal Top CPC: $1090.00 Average CPC: $6.75 Here we have chosen to only show keywords with a search volume with over 110 searchers per month, where we have been seen ranking in the top 100. The University of Phoenix, for example, spends an estimated $6 million per month on Google ads alone, according to Spyfu. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click. SEMrush is also a full-scale SEM and SEO platform that includes keyword research and discovery as just a subset of its functionality. Be sure to perform your own keyword research before making advertising decisions. WordStream is a provider of PPC management software and PPC tools. The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI. As I'm sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. The Most Expensive Google Ads Keywords As you can see, these most expensive keywords mainly relate to big-ticket items that will justify the amount spent on advertising. The 20 Most Expensive Keywords on Google - Plerdy Lunio Named a Leader in G2s Spring 2022 Click Fraud Report, Driving Marketing Performance in a Privacy-Centric World [Webinar], How To Win At Display Advertising In 2022, How To Use Google Keyword Planner 2023 [Top Tricks & Tips]. According to their data tables, that's about an 11% increase in revenue year over year. 6. Free and premium plans, Sales CRM software. Yes, weve done several other studies in different quarters about Googles earnings. 445 views. In short, higher bids and higher quality ads win the best placements. Well, keep on reading as we're diving deep into both questions! The obvious one is the search volume for each keyword. However, handing Google your money is a concerning prospect, especially if youve heard rumours that it can be cost-prohibitive if youre bidding in a competitive space on some of the most expensive keywords. While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries: The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. psychic hotline and psychic chat). How Does Google Ads Determine Keyword Costs? The top CPC for insurance keywords is $54.91. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. This is typically removed within a week. With CPCs like that, you might be ready to: The unfortunate part, though, is that Google's Keyword Planner is no longer available for use if you don't have an account. Learn and get certified in the latest business trends from leading experts, Interactive documents and spreadsheets to customize for your business's needs, In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries, Multi-use content bundled into one download to inform and empower you and your team, Customized assets for better branding, strategy, and insights, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Amazon.com: CYBERPOWERPC Gamer Xtreme VR Gaming PC, Intel Core i5 . This report analyzes the top 5,000 most expensive keywords in January 2022 with a minimum of 300 searches per month on Google in the US (see methodology at the bottom for full details). hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3242765b-a13a-461a-954d-510ce203b180', {"useNewLoader":"true","region":"na1"}); If a user ends up clicking on your ad, Google determines the cost of that click using the following formula: The ad rank of the person below you divided by your quality score plus $0.01. This list is updated for 2015, and the costs have gotten a LOT higher than $99.44. Another category of super-expensive keywords covers products or services that people are desperate for think emergency dental work. When we created Winchers Keyword Research tool, we obviously wanted to help SEOs and webmasters find valuable keyword data. Insurance keywords are by far the most expensive. Asking yourself, Should I use AdWords? Instead, we used aggregate keywords around "business software" to see what the most expensive CPCs would be: Curiously, despite pooling all keywords related to "real estate agent" and "REALTOR" along with the other service-based keywords, it was the descriptive keywords using "fast" or "with cash" that seemed to outpace all others when it came to cost per click. By reviewing the most expensive keywords, marketers can get a better understanding of what drives up CPCs and how to optimize their own campaigns accordingly. Casino $55.48 As you can see in the chart below, this industry has returned to creating a greatly competitive search environment with high CPCs and search volumes. Asset Management $49.86 For that reason, its definitely worth coming back to have a look every now and then. CPCs for these terms tended to be on the highest end of the cost spectrum for marketers with inpatient alcohol rehab centers near me as the most expensive keyword for the entire category, averaging $185 per click. Best car insurance in North Carolina was the most expensive term in this category coming in at $220 per click. And you will soon realize how easy and efficient this way to find new keywords is. For gas & electric keywords, the largest recorded CPC is $54.62. Check out our award-winning blog, free tools and other resources that make online advertising easy. Also keep in mind that the bigger and stronger your website gets, the more keyword suggestions we will find. Here are the 20 most expensive keyword categories in Google Ads, along with average keyword costs. After your 10 free keywords, their plans start at $9 per month. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Youll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. Free Guide, Template & Planner: How to Use Google Ads for Business/. 3) Monitor for click fraud: Click fraud is still a concern so each click can have a meaningful impact on performance, especially for industries with high CPCs. WordStream has the educational resources, tools, and PPC management software your businesses needs for success. The 20 most expensive keywords categories with the highest search volume (i.e. Looking at the rest of the top list we find that keywords related to legal, IT, and health are quite dominating. In order to determine if this software is worth the investment, you can start a 7-day trial where you get access to all features for $7. Compare this to Ahrefs and its a different data source entirely. This enables advertisers to track the exact advertising keyword a user clicked on to a precise purchase amount and their lifetime ROI. The remaining 60% of the keywords represented a wide range of categories such as business services, specialty consumer services (such as water damage or plumbing repair), bail bonds, and more. This was just a very short introduction to Winchers Keyword Research tool, but to be honest its not much more complicated than this. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query: These two factors will help Google determine your ad rank. If you do have access to both Googles keyword planner and Ahrefs, then youre probably wondering why the cost per click values differ greatly from each one. Some queries are answered by Googles rich snippets, so the user actually doesnt need to click. You may have heard that Google Ads is a quick way to get ROI from search engine traffic. The most expensive 100 Google Adwords keywords in the US Start by reading our Ultimate Guide on Google Ads or downloading our free Ads kit. Businesses with higher profit margins and expensive services are often able to spend far more per click. At least for us. Lets have a quick look at how to use it. 2. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query: The maximum bid you specify for the keyword, The Quality Score that Google has given your ad. Searches with "near me" were certainly the most expensive, possibly driven by the user's urgency for care in their local area and a shorter research period. Ahrefs has plenty of great data you can take advantage of, and its much easier to do keyword research in compared to Googles keyword planner. But they are easy enough to find so it would be stupid not to have a look. Type your keyword(s) into the field. However, handing Google your money is a concerning prospect, especially if youve heard rumors that it can be cost-prohibitive if youre bidding in a competitive space on some of the most expensive keywords. If youre looking for another way to find the cost per click of keywords, then Ahrefs has all the data you need. The Most Expensive Keywords On Google Ads | Digital Marketing Blog Scroll down and look for the AVG CPC box on the left. This is a great option for those who are doing more in the digital space than just setting up a Google campaign. The greatest CPC for trading keywords is $33.19. So, what knowledge can we take with us from this into 2020? Free and premium plans, Content management software. Theres still a strong correlation between a rough estimate like the one above and the actual value of the organic search traffic. Try another search, and we'll give it our best shot. The 20 Most Expensive Keywords in Google Ads - PriceBey The smart advertisers are making sure they keep CPA low by containing costs as much as possible and optimizing for conversions. The average CPC per industry is unable to be determined from small datasets, so we pulled this information from WordStreams keyword benchmarking report. visual.ly. You will be directed to the Keyword Overview tool, and CPC is at the bottom of the first box on the left. 24. Most center around a variety of business loans for small businesses or those in need of working capital. The 100 Most Expensive Keywords on Google. Online Gambling $32.84 Top Paying AdSense Keywords and Best Adsense Niches in 2020 - Semrush Like every digital marketer says: it depends! Ad placement is determined by an action system. In both countries, we do find a lot of keywords related to IT and legal. From there you can enter a specific keyword you want the data for and Google will return the average cost per click figures like below. In the first card that shows the campaign you just created, click the arrow next to Pending. The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC] - WordStream 9. However, we are or have been ranking in the top 20 onSEO position tracker. The next ten most expensive keywords complete our total list, resulting the top 20 most expensive keywords: There you have it the highest cost keywords. 19. Pricy keywords that fit this pattern include bail bonds ($58 per click on average), rehab ($46), and termites ($38). 13. How to Find High Paying Adsense Keywords: High CPC in 2023 And though the term 'mesothelioma' per se was no longer the most expensive keyword in terms of cost per click (it averaged a CPC of $82.69 for the year), 13 of the Top 20 most expensive keywords in 2014 were, in fact, related to mesothelioma, generating an average cost per click of $216.17. Experience our 14-day trial to reach high-intent traffic and optimise your keyword ad spend. The top 100 most expensive keywords in the UK: new research In the first half of 2015, the search engine colossus raked in nearly $35 billion in Q1 and Q2. Here are the ones that topped the list: What's curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click. As you can see, most of the table is dominated by attorney and lawyer keywords, with the highest CPC reaching $815. We then organized the grand total keyword list into categories by theme, such as Credit, or Insurance. The largest keyword categories were determined by weighting the number of keywords in each category, as well the estimated monthly search volume and average CPC for each keyword. Instead of providing an average CPC, Google provides a low range estimate and a high range estimate. For example, health insurance only averages a $9 CPC since it has nearly 200,000 searches per month. To give you a better understanding of how incredibly expensive these keywords can be, let's take one of the "less" expensive keywords on the list: Asset Management. CPC. Why do some keywords like click fraud cost $7 per click, while other keywords like personal injury lawyer have a high cost of over $500 per click? What Are The 20 Most Expensive Keyword Categories In - TechCrunch This often means that they dont always get the numbers right and some can be way off! Something we dont see on the UK top list, on the other hand, is health since the UK and US have very different health care systems. They provide research and advisory service within various niches such as finance, IT, HR, support, customer services, and much more. And why they are so expensive in the first place? plus a cluster of psychic keywords (e.g. Here are the most expensive keywords in 2022: The short answer is that high CPCs are simply a result of supply and demand.